Get Ready, Set and Go! out and get new competitive events with this unique booking assistance fund.

A coalition of The Wisconsin Department of Tourism, the Wisconsin Sports Development Corporation (WSDC) and the Wisconsin Association of Convention and Visitor’s Bureaus (WACVB) recognize the growth potential of the sports marketing niche as an economic driver in the state. To assist destinations in securing competition related events that require an upfront cash or financial commitment, the coalition recommends that a unique booking assistance fund be established. The goal of the fund is to generate visitor spending from sports tourism in Wisconsin.

For more on the program, link to program .pdf documents below. If you have questions, please contact Sarah Klavas, Marketing Director at the Wisconsin Department of Tourism.

Program Overview

Grant Application 

Post-Event Report