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TEAM
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OBJECTIVE
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TACTICS
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DEADLINE
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Public Relations
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WACVB Day at the Capitol
Plan a day for WACVB to visit legislators in Madison to share tourism facts and promote tourism friendly legislation.
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Work with Hamilton & Government Affairs Committee to develop speaking points based on current tourism issues
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1/1/12
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Work with Hamilton to develop plan for appointments and schedule
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1/15/12
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Review collateral piece to leave behind
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1/15/12
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Develop recommended leave behind idea list for WACVB members
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1/20/12
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Plan Breakfast Kick-off Event with Speaker(s)
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1/15/12
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Explore a National Tourism Week Event
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Contact Secretary Klett to measure interest of Tourism Department involvement in event.
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5/5/12
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Develop event that will draw media attention to the importance/impact tourism has on state.
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5/5/12
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Send enewsletters to legislators and stakeholders
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Identify industry news and determine times to send 4 newsletters
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quarterly
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Check with Legislative Committee to determine if current legislative issues should be included
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1/20/12
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Promote WACVB at tradeshows
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Gov. Conference on Tourism & WI Fall Tourism Convention
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3/4/12 & 11/8/12
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Review & Maintain Promotional Materials
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Promotional materials for Day At Capitol
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1/15/12
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Increase Media Exposure
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Identify opportunities
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ongoing
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Collaborate with WI League of Municipalities
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Invite WLM Executive Director to do a presentation at a WACVB Board Meeting.
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12/31/12
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Offer to attend and do a presentation at a WLM Board Meeting.
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12/31/12
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Government Relations
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Review current room tax legislation and ensure that it includes language we expected and moves closer to our vision of dedicated funding
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Meet with Barry Chaet to address current language and determine his interest/availability in working with WACVB on issues/municipalities currently citing old case law. (Sheboygan case prior to Act 135 passage)
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2/1/12
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Identify communities and inappropriate case law citings.
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5/31/12
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Request formal interpretation of room tax law by Attorney General, through Secretary Klett. (Hertel/Hielsberg)
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3/31/12
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Identify ideal room tax language. (Hennerly)
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1/31/12
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4. Completed legal interpretations (letters) available for use when municipalities cite old case law.
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6/30/12
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5. Introduce ideal room tax language to legislators.
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1/1/13
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Ongoing room tax law oversight.
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Explore associations for city attorney/finance director positions to use as a means to communicate room tax messages. (Blank)
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3/1/12
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Develop examples of appropriate and inappropriate uses of room from WACVB members to communicate to associations noted above. Forward communication on a quarterly basis.
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3/31/12 ongoing
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Work with WHLA on collecting room tax uses to forward to noted associations on a quarterly basis.
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3/31/12 ongoing
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Request members forward in writing to WACVB room tax success and abuse stories for WACVB to maintain a permanent file for use in communicating messages as needed.
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3/31/12 ongoing
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Partner with WI Taxpayers Alliance on “Room Taxes & Tourism Development report.
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1/31/12
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Build relationship with municipal partner organizations, including League of Municipalities, WI Towns Association and WI Counties Association.
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Invite representatives from noted organizations to speak to WACVB during board meetings.
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5/31/12
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Invite representative/request WACVB representative speak at organization’s annual conferences. (Economic impact of major sporting events, etc.)
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11/30/12
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Explore options to become involved in the WI Economic Development Corporation (former Dept of Commerce) and Competitive WI.
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6/30/12
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Include noted organization members in WACVB’s newsletters.
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12/31/12
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Invite members from noted organizations to participate in WACVB meetings (ie: pre-meeting reception, welcome remarks, Greens Committee” activities)
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9/30/12
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Explore and potentially create Tourism Business Improvement Districts legislation. *Only after room tax reform efforts are completed.
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Identify members interested in sitting on Tourism BID Task Force
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10/31/12
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Task force presents research from destinations with Tourism BIDs; including the pro’s and con’s of development. WACVB government relations committee recommends action to WACVB board.
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5/31/13
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Membership
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Implement general membership survey
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Add questions about education-level for positions, memberships listing and whether CEO is a CDME.
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2/1/12
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Implement Staff performance review survey
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Develop questions and submit to team.
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3/1/12
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Implement office technology survey
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Develop questions and submit to team.
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6/1/12
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Implement DMO software survey
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Develop question and submit to team.
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9/1/12
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Improve Mentoring System
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Assigned mentor will check in with new members a minimum of once a month for the first 3 months and then on a quarterly basis for the first year. Team will check in with mentors on status.
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as needed
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Create an inventory/database of potential membership
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Develop a database of potential members. In order to better track our members the committee will create a state wide map showing the location of existing members and prospective members.
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3/31/12
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Update WACVB marketing pieces/materials
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Make more of a “sales” piece. Incorporate educational and networking opportunities.
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3/1/12
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Recruit new members
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Assigning current members to new potential/members
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3/31/12
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Education
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Offer 3 educational forums
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CEO Forum in January. Other possible forum topics are sales, conflict resolution for CEOs, Human Resources, Trade Show (how to do, how to respond to leads, etc. Marketing topic as well.
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11/1/12
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Hire outside experts as presenters when appropriate and as budgeted.
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11/1/12
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Continue to offer forums to WACVB members and their partners, Partners will pay a higher price to attend.
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Continue lunchtime topics with case study presentations; allow time for Q & A
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Continue to work with members and find interesting and tough topics they have had to deal with and have learned from and ask them to share their insights both good and bad.
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board meetings
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DMO Certification
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Implement 5-year review for those already certified
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12/31/12
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Continue to encourage more current members to become certified
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Take an active role in planning of Fall Convention
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Meet with Julia to work on potential speakers, topics, sponsors, etc. Take an active role in encouraging Trailblazer Award nominations. Assist during the event by serving as break-out facilitators, etc.
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11/8/12
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Improved LinkedIn usage and management*
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Find out what elements of LinkedIn are most valuable to our members. Do a mini-workshop on LinkedIn at a board meeting. Find “managers” for subgroups.
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12/31/12
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Continue monthly educational tidbits
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Divide up tasks into bite-sized chunks and ask each member to tackle some of them. Create larger role for vice chair.
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monthly
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Provide a comprehensive industry calendar to include all tourism and tourism related events and links to registration.
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1. Provide an annual calendar and continue to update and monitor the calendar providing new information to members. Continue to provide links for registration and information regarding the events when possible.
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x
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WI Dept. of Tourism Support Team
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Make recommendations to DOT that WACVB members sit on council committees. (include non-council members).
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Contact Council Chair to find out what committees exist, who sits on the committees and when there are committee openings.
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1/31/12
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Learn when committee meet, how they are posted and communicate that to WACVB members at meetings.
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1/20/12
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2. Make recommendations on Governors Council for new appointments (be proactive on terms)
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3. Encourage WACVB members to attend council and committee meetings.
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Remind at board meetings, post on Linked In
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as needed
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Provide meeting dates to Education Team for WACVB calendar.
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4. Develop topics for proactive discussion as Department of Tourism is invited to our board meetings.
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Committee will meet prior to a board meeting to set topics of discussion. Then they will forward to Julia to present to Department. Julia will invite Department to meetings.
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1 month prior to board meetings
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5. Continue to have Department of Tourism present and involved at Fall Tourism Conference and Educational programs WACVB initiates.
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ongoing
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6. Continue to recognize Department of Tourism accomplishments.
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Encourage members to reach out, email on things you have heard within your destination.
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Sports
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1. Keep WACVB informed of WDT committee action
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ongoing
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2. Solicit WACVB assistance as needed for tradeshows, input, etc.
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as needed
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M&C
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1. Keep WACVB informed of WDT committee action
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ongoing
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2. Solicit WACVB assistance as needed for tradeshows, input, etc.
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as needed
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